|
 
When we started selling our bracelets, we could never have imagined the popularity and huge success that they would become. We started a couple years ago when we couldn’t find anything that matched the new Oregon Ducks Thunder Yellow Jersey’s. Sure enough, for some reason we had a blank yellow rubber band laying around. One of us wore the ensemble to the bar that night, and it was a hit. Then as we were lounging around that Sunday, we wondered why on earth couldn’t we just wear rubber bands all the time. It’s different, and definitely fits our budget. Plus we always thought the black guys accessorizing their jerseys at the bar with matching wristbands looked cool, but a white guy looks so damn goofy rocking a full sized cloth wristband. After some intense brainstorming and a few tequila shots, we decided that personalizing our new accessory was the way to go. We started out with just our names and realized that wouldn’t work, we needed something catchy. So we came up with the catchy phrase What Would Fuzz and Zapper Do. In our minds, all of the British and Dutch dickheads are already patterning their lifestyles after us anyway, and in those sticky situations when you’re caught at the crossroads between good judgment and bad, a simple glance at your wrist and you would always make the good decision. For instance, you’re at the bar, drunk off your ass and a disgusting fat chick approaches you and wants to go home with you… At this point none of you’re friends are aware that you’re talking to this pig and you could easily slip out undetected. You know that you shouldn’t, but you’re already shit-faced and nothing else is panning out. One peek at the wrist and you’re out the door. Next thing you know the holy rollers were stealing our idea and making it a religious thing with a WWJD bracelet, degrading the original intent of the bracelet altogether. After a couple years and huge success with the W.W.F.N.Z.D. bracelets, we came out with a commemorative bracelet. We made it bright yellow in honor of the originals. Inscribed on it we penned LIVE DRUNK in honor of our constant battle with sobriety. Next thing you know they’re everywhere. We say people on the street, on the courts, in their houses with our binoculars, everyone wearing our bracelet. For some reason they are huge in the biking community. Lance Armstrong was even wearing our bracelet. Now the market is flooded with a bunch of cheap knockoffs. Had we known that they would be such a huge success, we would’ve patented the damn things. This is another small example of how Fuzz and Zapper are far, far ahead of the times. Next thing you know, everyone is going to be wearing mix-matched socks everywhere they go. So next time you see someone rockin that rubber bracelet, remember where they came from, and if you feel so inclined, school them on the history.
  
|
|
